Agency Operations / Northstar Growth
A multi-brand agency replaced a generic app entry page with a sales-ready front door and cleaner onboarding.
Northstar Growth was juggling multiple brands inside one internal CRM. Their public domain pointed straight to account creation, which made first impressions feel unfinished. They needed a proper website without losing their workspace-based delivery model.
41%
Faster qualification
58%
Lower onboarding confusion
6
Brands managed
Challenge
- The primary domain opened directly into the app experience with no pricing or positioning context.
- New prospects did not understand how the product fit agencies with multiple client teams.
- Internal onboarding still needed to preserve workspace boundaries and invite-based access.
Solution
- Added a full marketing site with home, pricing, blogs, case studies, and legal pages.
- Moved sign-up and sign-in behind a dedicated route so the product flow stayed focused.
- Kept invitation and workspace activation intact for existing delivery teams.
Impact
- Sales conversations started with clearer pricing and better-qualified inbound traffic.
- The handoff from public website to account creation felt more intentional and trustworthy.
- Northstar retained its internal multi-workspace architecture without compromise.