Franchise Growth / Summit Franchise Group

A franchise operator built a clearer buying journey while keeping every location inside the right workspace.

Summit had multiple locations, each with its own leads, follow-up cadence, and access needs. Their public site needed to sell the national offering while protecting local execution boundaries.

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Locations segmented

-62%

Invite setup time

+29%

Qualified inquiries

Challenge

Local operators needed their own lead views without cross-location overlap.
The public domain lacked trust-building content and legal clarity.
New user invites and workspace switching needed to remain simple.

Solution

Set up a public site with pricing, proof, and policy coverage.
Directed sign-up flows into a dedicated product path.
Preserved invite links and workspace-level access controls for internal users.

Impact

National messaging became clearer while local execution stayed protected.
Internal onboarding became more predictable for each location manager.
The website finally matched the professionalism of the underlying operational system.